Contributing Author, Author at VerticalResponse

Small business marketing

Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?

With the premiere of Star Wars, make sure your marketing force doesn't stray to the dark side of technology. If it has, here's how to bring it back to the light.

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9 years ago

Small business marketing

Top marketing trends in 2016 and what they mean for your small business

Get marketing insights on search engines, mobile, marketing automation, content, and email marketing for 2016.

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9 years ago

Email Marketing

Make a Responsive Email Template Work for Your Business [VIDEO]

Customize a responsive email template to match your brand. Here's how to do it in just two minutes!

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9 years ago

Email design

8 Design Rules to Live by to Take Your Website to the Next Level [Infographic]

The eight rules you need to know and follow when starting the website design process.

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9 years ago

Email Marketing

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Gone are the days of "batch and blast." Increase unique open rates by 29 percent and unique click rates by 41 percent with email marketing personalization and segmentation.

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9 years ago

Small business marketing

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

More important than having a snazzy booth is how you present your business. These easy to implement tips can make sure you put your best foot forward at your next event or trade show.

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9 years ago