Go Beyond ‘Vanity Metrics’ with Your Marketing
You may be focused on so-called vanity marketing metrics, but remember the real reason you’re putting time, effort and money into social media...
5 Copywriting Tips to Enhance User Experience
You’ve given much thought to how to describe your product on your website, but have you paid attention to how your copywriting impacts your user experience?
What to Know About Google AdWords Content Campaigns
We’ll breakdown how to use Adwords Content Campaigns within your search engine marketing (SEM) strategy.
5 Search-Savvy Secrets to Google Map Listings
If you want to pop up when customers search or you, you need to be SEO-savvy. Here are 5 simple tips for making sure your Google map listing is working.
What’s New Weekly: Peace out Facebook EdgeRank, Hello Trending Topics
We highlight some Facebook updates including changes in your News Feed and the introduction of Trending Topics on mobile.
Email Bloopers: Read This Before You Hit ‘Send’
We live in an ultra fast-paced world. Sending texts, IMs, and e-mails from our smartphones has become commonplace. But with all this speed, are we sacrificing quality business communications? Let’s look at a...
The Zen of an Awesome Demo Video
The best demo videos don't just explain or sell your product, they become a valuable tool for email, social and other digital marketing channels.
5 Tips to Inject Humor into Your Social Media Mix
Humor is a great way to build engagement with your fans. Here are 5 tips to become more effective with sharing humor with your business social networks.
How to Go Out on a Vine for Social Media
Add Twitter’s Vine app to the growing list of social media marketing tools that businesses large and small are using to grow their brands. This app allows users to create six-second looping videos to share on...
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