I am on the Omaha Steaks email list, I love giving these gifts and even better – people love to get them! I went onto their site and was surprised to see that they have a “Deal of the Day.” With Groupon and Living Social doing so well, I guess I shouldn’t be surprised.

When you type “deal of the day” into Google, it comes up with an inordinate number of sites to tantalize your shopping desires. Woot.com was one of my original favorites, other than XOOM.com, where I used to work about 13 years ago.

I’ve already written about how your business might benefit from the Groupon type deals, but how can your business benefit from your own daily deal while it’s hot? A hot enough deal can really get forwarded via email marketing and social media. And it doesn’t seem like you need to have an arsenal of products or services to have one. You can either feature one product or bundle a few together to make your deal.

Here’s what I’d do:

1. Line up your deals.
2. Choose if it’ll run for a day, week, or until you “run out” of whatever you sell. It seems like Gilt and Rue La La have their deals up for about a week or so.
3. Communicate via email marketing, website, and Facebook and Twitter that you’re running this deal.
4. If your deal lasts longer than a day, make sure you consistently communicate how much inventory you have left.

People are loving great deals lately and daily deals might be a great way to get your customers engaged!

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