GDPR’s relationship with marketing, the EU and you
With new regulations governing the European Union, see how to navigate the tricky balance between reaching target markets and respecting personal data.
How to use VerticalResponse sign-up forms to grow your email list
Sign-up forms help you to grow your email list quickly and efficiently. Find out how to set them up, and different ways to use them.
6 easy email marketing metrics you can use today
When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an...
How to use email marketing to adapt to Facebook’s new algorithm
With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most...
How to get the most revenue from email marketing
How to use email marketing to boost sales from Deluxe Corporation on Vimeo. Email is one of the best revenue-generating tools available to companies of every size, bringing in $44 for every $1 spent. But how can...
The complete guide to email list segmentation
Increase opens and clicks by sending targeted email campaigns. Learn how to get started with list segmentation and advance your skills with this complete guide.
4 follow-up emails retailers should be sending
Your work doesn’t end when you’ve made a sale. To encourage repeat business, retailers should be sending these four post-purchase emails to customers.
5 tips to improve nonprofit emails
More and more nonprofits are using email marketing as a fundraising tool. To maximize your marketing efforts, here are five tips to improve your emails.
4 sign-up ideas to make customers fall in love with your business
Ready to grow your email list? Court new subscribers this Valentine's Day with these 4 swoon-worthy sign-up tactics.
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