3 Ways to Improve Your Emails Through A/B Split Testing
How can you be sure you're getting the most engagement possible out of your emails? A/B split testing. Here are 3 quick A/B split tests you can perform.
VR Email Tests That Could Boost Your Results, Too
Here are 3 email tests we've done at VerticalResponse, the results, and some things you can learn from and implement, too:
How to Email Often without Losing Readers
How many emails can you send to your list to maximize your revenue without annoying your readers? It’s not about a specific ratio. It’s about doing the right thing.
9 things to never do with an email unsubscribe
To stay in the good books with your subscribers, avoid these nine don'ts I've honed over the last 12 years in the email marketing biz:
The Advantages of Segmenting Your Email Lists
By targeting specific groups aka segmenting your email lists, you can greatly improve the effectiveness of your email marketing campaigns.
The Dissection of a Bloody Good Email Newsletter
2015 Update: One of our most popular posts on newsletters, this article now includes some updated examples to fuel your inspiration. This article was originally published in 2013. Are you familiar with the old...
Pop Open New Gmail Inbox Tabs!
Google is shaking things up again, this time on the Gmail front. If you use Gmail you may have seen a new option to set up inbox tabs.
7 email testing and delivery tools for a biz on a budget
Editor’s note: VerticalResponse recently announced the launch of Test Kit, which allows users to automatically preview and test emails in a few clicks — eliminating the need for an external testing and...
10 Easy Ways to Draw an Email Marketing Crowd
Need help drawing an engaged audience to your emails? Here are 10 easy tips for growing your email list and maintaining loyal subscribers.