Four Email Marketing Myths Debunked
Four email marketing myths seem to live on despite evidence that they're not true. Here are numbers and facts to dispel those myths:
3 emails your nonprofit should be sending
Here are 3 emails your non-profit should be sending.
Can email marketing deliver in 2014?
You may be wondering if you should continue to focus efforts on email marketing in 2014? The answer is a resounding, "Yes!" And, we've got tips to help.
What A/B Testing Can’t Do for Your Email Marketing
Analytics are for honing an email marketing campaign or message, but they can't do the heavy lifting of creating that voice or appeal. Here's how:
3 Ways to Improve Your Emails Through A/B Split Testing
How can you be sure you're getting the most engagement possible out of your emails? A/B split testing. Here are 3 quick A/B split tests you can perform.
VR Email Tests That Could Boost Your Results, Too
Here are 3 email tests we've done at VerticalResponse, the results, and some things you can learn from and implement, too:
How to Email Often without Losing Readers
How many emails can you send to your list to maximize your revenue without annoying your readers? It’s not about a specific ratio. It’s about doing the right thing.
9 things to never do with an email unsubscribe
To stay in the good books with your subscribers, avoid these nine don'ts I've honed over the last 12 years in the email marketing biz:
The Advantages of Segmenting Your Email Lists
By targeting specific groups aka segmenting your email lists, you can greatly improve the effectiveness of your email marketing campaigns.
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