FREE & Low Cost Tools We Found (And Use) To Help Your Business
I’m taking a break from writing about email marketing to tell you about some very cool online tools you might try to put to work for your business. We know that you like online tools that are easy to use and...
Using Scarcity to Get More Business
You see them all the time, offers in stores and online that have limits attached to them. Whether there’s a limit of one per customer or three, it does catch your eye, admit it! Using scarcity to motivate...
B2B Marketers – Build Your List Using White Papers
If you are marketing to a business, you’re always looking for creative ways to build your prospect list. You need to constantly keep feeding the funnel with prospects so you can convert them to your best...
Want to Hear From Your Customers? Create An Advisory Board!
If you’ve got a customer pool you can talk to, first of all, do one thing, consider yourself lucky. Sometimes we only think about how we communicate TO them, instead of asking them for their opinions. We’ve talked...
How Not To Write a Subject Line
I was recently on an “email marketing resources” site and found some horrifying information that was being given on how to write a great subject line. We all know that one of THE most important parts of...
Business to Business Marketing – 5 Ideas for Cultivating Leads
If you’re selling to businesses it can be quite a challenge not only getting leads in the door, but what you do with those leads once they’re in. After all, many businesses have a longer lead time to getting a...
How to Use LinkedIn for Your Business
Occasionally I like to write about things other than email marketing … shocker! This time I thought it would be great to talk about LinkedIn, and how small businesses can harness the power of this valuable...
2 Great Restaurant Marketing Ideas
Idea #1: This list building idea comes from Jessica Greene-Pierson, a Marketing Programs Manager here at VerticalResponse. She went out to dinner with her husband at a local Indian restaurant and in the bill holder...
Using the Custom Email History Object
I’m writing this blog post while eating turkey and mashed potatoes, so my apologies in advance if I accidentally drop any food into the article. As noted in my last blog post, VerticalResponse tracks opens, clicks,...