Tax Day Marketing Idea
I was walking in a neighborhood here in San Francisco and saw a great marketing idea from a retail clothing store. They had business cards printed and available as a “take one” right outside their door...
5 Reasons to Send Your Next Email Campaign
Sometimes we all sit down in front of the computer monitor getting ready to create an email marketing campaign and we’re stuck. We don’t know where to begin but we know we need to, because every time we...
What is a Radio Button and When Should You Use One?
Sending a survey to your customers can be a great way to learn more. But the way you ask a question can really be telling. What can be even more critical is the way you present your answers. Let’s talk about radio...
VerticalResponse Goes to the Zoo
VerticalResponse partnered with HandsOn Bay Area (HOBA) last weekend to improve our community through animal conservancy efforts. Activities included planting and refurbishing various gardens and exhibits at the.
Obama’s Small Biz Stimulus Package
This week our President talked about getting some much needed cash in the hands of struggling small businesses as soon as the end of this month. After all, a majority of all employers in the US are small businesses...
FREE & Low Cost Tools We Found (And Use) To Help Your Business
I’m taking a break from writing about email marketing to tell you about some very cool online tools you might try to put to work for your business. We know that you like online tools that are easy to use and...
Using Scarcity to Get More Business
You see them all the time, offers in stores and online that have limits attached to them. Whether there’s a limit of one per customer or three, it does catch your eye, admit it! Using scarcity to motivate...
B2B Marketers – Build Your List Using White Papers
If you are marketing to a business, you’re always looking for creative ways to build your prospect list. You need to constantly keep feeding the funnel with prospects so you can convert them to your best...
Want to Hear From Your Customers? Create An Advisory Board!
If you’ve got a customer pool you can talk to, first of all, do one thing, consider yourself lucky. Sometimes we only think about how we communicate TO them, instead of asking them for their opinions. We’ve talked...
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