BtoB Magazine Article – Secrets & lies: Integrating CRM and e-mail
I was interviewed by Karen Bannan, a top-notch Freelance Writer who covers business and technology for a bunch of publications including BtoB Magazine. Her column is called Secrets & Lies: Integrating CRM and...
Tell A Friend About Email Marketing & Strengthen the Economy
I was privileged enough to talk to a wonderful couple I met in Pennsylvania who owned 4 Hallmark stores on the East Coast this past week. They said business was a bit down, understandably, but they were working...
Writing Email Marketing Copy That Sells
Writing your email marketing campaigns can make anyone want to pull their hair out, especially if you’re trying to sell a product/service, or ask for a donation, either as part of your newsletter or the sole...
Why Direct Mail Still Works – 5 Reasons to Use It Today
Some people think that since the evolution of email marketing, there is no place for direct mail anymore. There’s no doubt that email is a fantastic and inexpensive way to reach your current customers, but...
VerticalResponse Now Available on the Intuit® Workplace!
You wanted a simple integration with your QuickBooks account? You got it! You know you deliver professional looking email marketing, postcards and online survey campaigns, with VerticalResponse, an intuitive and...
Pick Up the Phone & Get a Customer for Life
I just read a recent tweet about VerticalResponse and it inspired me to write about it. It read: “Just love it when a company quickly answers the phone, I can understand them and they answer my question...
How to Get Visitors In the Door & Phones Ringing – A Great Call-to-Action
If you build will they come? Not automatically. If your phone isn’t ringing or people aren’t coming to your store or site, then maybe you need to have a closer look at your call-to-action. What is a...
How to Use a Rating Scale in an Online Survey
After you’ve spent some time finding out what specific information you might want from a customer when you present them with an online survey, you need to decide what type of answers will best suit your...
Your Brand is Everything You Do
I was thinking about how people perceive brands these days from the biggest brands like Sephora to the smaller brands like Birdy Botanicals. The word “brand” is usually used for BIG companies so I...
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