Using Industry Awards to Effectively Grow Your Business
If you’re running a small business today, congratulations! You should be proud that you’re keeping the economy going. You should also give yourself a huge pat on the back for surviving and thriving....
Email Newsletter Survey: Small Business Email Newsletters Still Work
I recently saw results from a survey done by our friends over at Bredin Business Information, a company that specializes in small business research. Although there weren’t a huge amount of participants in the...
Does Your Email Have Personality? Inject It with Some!
There is so much clutter in the adsphere these days, sometimes it takes some ingenuity to get heard. You not only want people opening and reading your email marketing campaigns, you even want them to look forward...
Get Ready for the Holidays with a Survey to Your Customers
Wait, did I just say get ready for the holidays?? I know, it seems like school just got out and we should be at the beach! But we all should be thinking about the holiday season. Now is the time to start figuring...
Make All Of Your Clicks Count
You spend your valuable time creating your email marketing campaign, you load it with images, text and links, but where do you send your clickers? Hopefully not a black hole where they don’t really know what...
Designing Your Email for Mobile Devices
Many consumers are using mobile devices more than ever. They’ve done something on their mobile device whether its sending a text message, surfing the Internet, or checking email. So is your business...
BtoB Magazine Article – Secrets & lies: Integrating CRM and e-mail
I was interviewed by Karen Bannan, a top-notch Freelance Writer who covers business and technology for a bunch of publications including BtoB Magazine. Her column is called Secrets & Lies: Integrating CRM and...
Tell A Friend About Email Marketing & Strengthen the Economy
I was privileged enough to talk to a wonderful couple I met in Pennsylvania who owned 4 Hallmark stores on the East Coast this past week. They said business was a bit down, understandably, but they were working...
Writing Email Marketing Copy That Sells
Writing your email marketing campaigns can make anyone want to pull their hair out, especially if you’re trying to sell a product/service, or ask for a donation, either as part of your newsletter or the sole...
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