The Importance of Your From Label
I was perusing my inbox and saw a particular email that looked spammy to me. This one in particular was from “accountupdate”. Now, like you, I get a lot of email and I have a lot of...
Follow-Up Emails Can Save You Customer Service Costs
Our Vice President of Business Development Alan Keller, gave me a great idea for a blog post. He got an email from a company that he does business with that he thought would be a great idea for our readers....
A Customer Experience Worth Talking About
I recently visited a neighborhood business, the Brickhouse, a great little restaurant here in the Bay Area. As I looked around this fun joint, I instantly got a sense of the personality of the owners and what it is...
How To Use Video in Email Marketing Campaigns
I have talked about creating videos for your business and your website in the past but it’s more important than ever for you to take advantage of video marketing in your business, especially in these tough...
Have a Great Risk-Free Offer & Get Great Word of Mouth
Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns. To get a risk-free offer off the ground,...
Cool Tool RoundUp – Run Your Entire Business Online
From time to time I come across some really great tools I think small businesses can really benefit from. I’ve got a great tool for you to check out today, WorkingPoint, a free online tool that enables you to...
Using Industry Awards to Effectively Grow Your Business
If you’re running a small business today, congratulations! You should be proud that you’re keeping the economy going. You should also give yourself a huge pat on the back for surviving and thriving....
Email Newsletter Survey: Small Business Email Newsletters Still Work
I recently saw results from a survey done by our friends over at Bredin Business Information, a company that specializes in small business research. Although there weren’t a huge amount of participants in the...
Does Your Email Have Personality? Inject It with Some!
There is so much clutter in the adsphere these days, sometimes it takes some ingenuity to get heard. You not only want people opening and reading your email marketing campaigns, you even want them to look forward...