A Friendly Suggestion to Our Competitor
I’m all about getting new business, but we’ve tried to steer clear of going after our competitor’s customers because we think there are enough businesses out there that need email marketing...
The Results Are In! State of Small Business Survey Part 1; Healthcare & Hiring
You may remember that we’ve been asking our small business customers to fill out a survey on healthcare, hiring, marketing and funding plans—and today we’re sharing the first set of results with you; how small...
9 Cool Things to Throw in Your Retail Packaging That Get People Talking About You
Black Friday is right around the corner, but there’s still time to make the most of this holiday retail season. If you haven’t thought about how to go the extra mile for extreme customer satisfaction,...
Your Competitive Advantage Could Double Your Sales
It’s tough competition out there. You’ve got to rise above the noise to get the attention of any new prospective customers. You probably do a great job promoting your deals and your wonderful products...
What Any Business Can Learn From Chef Gordon Ramsay
I’ll admit it, I love watching any TV show with Gordon Ramsay in it, but “Ramsay’s Kitchen Nightmares” is my current favorite. He’s brazen and harsh. He swears like a sailor and belittles people. Not my...
Have You Registered Misspellings Of Your Domain?
I’m taking an email marketing break to write about something different, your domains. Many businesses register .org, .biz, .gov, and they may even register their domains in other countries like Great Britain...
The Importance of Your From Label
I was perusing my inbox and saw a particular email that looked spammy to me. This one in particular was from “accountupdate”. Now, like you, I get a lot of email and I have a lot of...
Follow-Up Emails Can Save You Customer Service Costs
Our Vice President of Business Development Alan Keller, gave me a great idea for a blog post. He got an email from a company that he does business with that he thought would be a great idea for our readers....
A Customer Experience Worth Talking About
I recently visited a neighborhood business, the Brickhouse, a great little restaurant here in the Bay Area. As I looked around this fun joint, I instantly got a sense of the personality of the owners and what it is...
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