Email marketing is one of the most effective ways you can interact with your target demographic. More specifically, sending an email newsletter can provide plenty of useful information to your audience. However, not everybody knows how to come up with the best content ideas. The guide below can help you get started.

Industry Insights

As you might guess, including industry insights and your email newsletter is a highly effective form of content. Not only will you be able to elucidate upon key trends and occurrences, but you can also help establish yourself as an authority within your space.

After all, it is highly likely that your clients would prefer to work with someone knowledgeable in their industry.

One of the main benefits of including this type of constant is that you will virtually always have a solid topic to work with. No matter what industry you operate within, chances are that there are significant changes occurring every single day.

So, choose the ones that are the most relevant to your clients and elaborate upon them in your newsletter.


In order to provide the best level of service possible, you’ll need to get feedback from your audience. It should come as no surprise that one of the most efficient ways to do so is by simply asking.

In addition to implementing a survey within your newsletter, you can also include a quiz or a poll. Using all of these methods together is also a noteworthy way to drastically increase the engagement your audience has with your brand.

Be sure, though, that you take their answers into consideration — when faced with these questions, your target demographic will expect to see changes in the future.

Case Studies

As previously mentioned, establishing an authoritative presence within your industry is essential it comes to long-term success. This is simply due to the fact that it will help you maximize the amount of trust that your clients have within your company.

Presenting a comprehensive case study is a highly effective way to accomplish this task. For those who are unfamiliar with this process, it involves conducting research in order to evaluate a complex issue.

For instance, those who operate within the technology space could devote time and resources toward conducting a case study on how machine learning can be implemented within small business procedures. As you might guess, the possibilities here are virtually endless.

As long as you select a topic that is relevant to your audience (and you research it appropriately), you’re sure to achieve significant results.

Best Content Of the Month

Not every form of email newsletter has to be complex. Sometimes, it can serve as a refresher for content that your audience may have missed over the past month.

Interestingly, one of the most popular ways to implement this type of newsletter is to consolidate your best-performing emails over the past 30 days. This will help ensure that you maximize the reach of your highest-performing content.

Of course, the relevance of this method will depend on what industry you operate within. In general, it tends to work best for companies that frequently offer promotions or discounts.

Company News

Newsletters are a great way to help inform your audience about changes or occurrences within your organization. For example, you can send out an email blast in order to help commemorate the hiring of a new CEO.

You can then detail the type of changes that your audience can expect to see within the coming months. Other forms of company news could include how your business plans to respond to a particular incident.

For example, let’s assume that your organization was one of many that suffered from a massive data breach within your industry. It would be in your best interest to detail why this was able to occur in the steps you’re going to take in the future to prevent it from happening again.

This type of scenario will also help cultivate the trust that your clients have within your company.

Social Media Content

If you aren’t able to come up with a particularly interesting idea for your newsletter, you could include social media content that you have recently posted on your branded platforms. In general, you’ll want to post the social media content that performs the best.

This will help ensure that you optimize the level of engagement this content receives in your newsletter. Be sure that you prompt your clients to follow you on your different social media accounts if they do not already do so.

Blog Posts

This answer should come as no surprise. Blogging is one of the most important aspects of building a brand.

Over time, it will help establish a solid foundation of content that can help lead prospective users to your website. As with a few of the above methods, it can also help build authority.

In order to maximize the number of people who see your blog, don’t be afraid to include some of your higher-performing posts within your email newsletter.

Coming up With Content Ideas Isn’t As Difficult As It Seems

So, be sure that you keep the above information in mind. From here, you’ll find that formulating content ideas for your next email newsletter is a streamlined process.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

© 2021, Chris Duncan. All rights reserved.

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