If you don’t know by now that a pretty large percent of your readers open up your email on their email device, you’re missing out on a pretty big opportunity in our humble opinion.

You do it yourself don’t ya? You scan your emails on your iPhone or Android and see if there’s anything you need to tend to at the moment. But you also look to see if there is anything interesting to save for later when you’re at a larger screen. What do you do to make it cool enough for people to save?

Here’s a Quick Tip for email marketing for mobile devices! Make sure you pay attention to the text that renders first, it’s the text that gets pulled into those first few lines on your phone next to the subject line. It could make the difference in your next email marketing campaign.

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