Marketing is the primary way to sell your product or service and grow your business. At its core, marketing gets the word out. It builds your customer base by telling people how you can meet their needs. It also helps you establish a loyal following so you stay top of mind in between purchases.

You’re already familiar with email marketing, of course. But a savvy business owner employs other marketing tools — a distinct logo, a strong website, good SEO tactics and more — to make his or her marketing as effective as possible.

Eight parts. Make a plan. Get it done.

Sure, marketing can feel daunting when you’re new to it. That’s where our free guide, Marketing Fundamentals, comes in. This guide, created by the marketing professionals at our partner company, Deluxe, explains everything you need to start your own marketing plan — regardless of your experience level. Follow the advice in any or all of its eight sections, wherever you need help. Get real-world examples and practical advice along the way. Learn how to:

1. Develop a smart marketing strategy
2. Create a strong brand
3. Build an effective website
4. Get found online
5. Boost your online visibility
6. Stay connected with email marketing
7. Find more fans with social media
8. Tie it all together with print marketing

With Marketing Fundamentals, you’ll be ready to start reaching new customers today. Download it for free.

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