Earlier this year, Facebook introduced Promoted Posts. We’ve all seen them in our feed and maybe you’ve even taken them for a spin. But do you really understand what your Facebook Insights are telling you about posts you promote? And how do promoted posts stack up against un-promoted posts?

In this short video we share a behind-the-scenes look into our own Facebook Promoted Post experience to shed some light on whether Promoted Posts should be part of your social mix.

Grab our free Guide to Facebook Insights to learn more.

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