April Fools’ Day is here and all around the internet you can find humorous gags and jokes that in addition to being funny, make you take a moment and think, is this for real? We applaud everyone that has a sense of humor and lets it come through as an opportunity to engage and connect with their audience…and maybe drive some sales in the process!

Here are a few of our favorites:

American Apparel: Great subject line that’s sure to drive huge open rates with 100% Off Sale!

Hootsuite: Hootsuite pulled a fast one on our Social Media Manager, Ellery, with their Happy Owls “game.” Very clever and sure to get some good social media buzz for their brand.




Gmail: You can always count on Google to bring it on April Fools’ Day and this year is no exception with their Gmail Motion. It’s hysterical and we love the email spin.


What were your favorite April Fools’ Day messages? I’d love to see them!

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