Every quarter we honor VerticalResponse customers for their email marketing excellence via our VR500 award program, and from time to time I like to feature winners who do cool things to celebrate their success.

A recent VR500 award winner, Victorian Etc., caught my attention with their creative use of the award badge. We provide a badge to winners so they can post their achievement on their website, blog, social media and more. Well, Victorian Etc. took it one step further and placed the badge on a Victorian image (how appropriate for them!). Then, they used the award to encourage additional newsletter sign-ups on their optin form by saying, “Our Newsletter is Award Winning!” Now that’s a great way to make an award really work for your business.


Here’s a little background about the VR500 Winner, and how they used email marketing and social media to grow their business in one year:

Victorian Etc. is an online magazine focused on the Victorian era, and current websites related to that theme. It’s a quarterly publication and the first issue was released in January of 2010.

Victoria & Jeff Otto (editor and publisher of Victorian Etc.,) faced many challenges of being an internet startup, mainly struggling to get their website noticed. So, they quickly worked to grow their presence with email. Through VerticalResponse email marketing, Twitter, Facebook, and their blog, they have driven tons of traffic to their website and average over 10,000 page views per month. “This is immeasurable exposure for our first year on the web,” said Victoria Otto.

“The fact that our readers are given notice of contests, articles, and current events through our email newsletter makes VerticalResponse our biggest connection to our audience,” she added. “Email marketing is the most affordable way to get the word out to our supporters, and VerticalResponse seems to be the only company which allows businesses to buy only what they need as they grow their clientele.”

Victorian Etc. plans to continue to promote their VR500 Award and use email marketing and social media to spread knowledge of this historical gilded era, and get the word out about their business.

How have you promoted the success of your business to your customers and readers? I’m interested to know what works for you.

© 2011 – 2018, Contributing Author. All rights reserved.

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