Our recent blog post on how to be an email marketing superhero reveals how to get a 30% lift in email open rate. The power resides in the practice of sending follow-up emails. You can expect an average open rate of 20-40 percent with your initial email, depending on your industry and the type of email you send. That’s a pretty good open rate, but what about the other 60-80 percent? Do you just chalk it up to bad luck or inopportune timing? There are many things that contribute to your email not being opened, but follow-up emails provide a second chance.

In this episode of Tips in 2, we jump into what follow-up emails are, how VerticalResponse has automated the process for you, and how easy it is to touch your non-responders a second time. Take a look at the video below to see how to increase your opens by 30 percent.

For more information on our follow-up email feature, click here.

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