Twitter is one of the “OG” members of the social media landscape. It has remained fairly simple throughout the years, but the recent addition of video responses might just pump some new life into the platform. These video responses could also pay huge dividends to businesses, large and small, that take the time to start integrating them into their Twitter interactions.

Why, you ask? Well, the answer is quite simple. Video, unlike text, makes a deeper connection with people and in turn builds more lasting loyalty. If you’re the owner of a small business, you have the chance to step from behind the brand and show the human side of your business. Your customers will be able to relate to you as a person, and not as a logo, which can solidify the connection.

To see how easy it is to use video responses on your Twitter mobile account, click on the Tips in 2 video below.

To get even more context on why video is becoming so important, check out the short video from Gary Vaynerchuck below.

To view more great video content that can help your small business, check out our YouTube channel.

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