This is the latest installment from Janine Popick’s blog on iMedia Connection.

Events – they can be quite intimidating, especially if you’re the organizer. How do I get the word out? Will anyone show up? Will people get bored? Even if you’re attending someone else’s event or exhibiting at a trade show, you still need to be on your “A game” because it’s not just a fun party; you’re there to network and potentially find new customers.

Here are a few tips to make sure you get the most out of your event marketing efforts.

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