My friend, John Jantsch, at Duct Tape Marketing, asked me to be on a panel for a free webinar,  Direct Marketing that Gets Results, that aired this morning. We discussed ways to generate leads using direct marketing tactics such as email marketing, direct mail and direct response advertising.

The panel was hosted by John and I was joined by two amazing people Brian Clark of copyblogger and Anita Campbell from Small Biz Trends.

You can view the recorded webinar here or just have it playing in the background since there’s not a lot to really watch.

After you register with BrightTalk you can also get access to two other webinars by John, Creating Marketing Materials that Educate and The “Truth” About Small Business Branding.

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