Swag-o-Licious Style Trends
As the trade show and exhibition organizer at VerticalResponse, I plan at least 30 trade shows a year and attend even more, so I’ve seen my fair share of company swag – You know, those (typically) free...
The Scoop on Updates to Google Analytics
Google Analytics is a free tool used to track and measure website traffic, and it’s now better than ever thanks to some recent updates. If you’re new to Google Analytics, start off by getting familiar with...
What’s New Wednesday: Instagram Video and Facebook Photo Feature
We’re back with another episode of “What’s New Wednesday.” In this episode, members of the Skadeedle crew highlight big news from Instagram and Facebook.
Effective Real-Time Social Marketing Marketing
Have you ever made a social media faux-pas for your business? From a typo, to a snarky comment or an unintentional error. We’re all human and we all make mistakes. The problem with making mistakes on social,...
There’s No Place Like Your Homepage [Infographic]
Your homepage serves as the virtual front door to your business. To roll out the welcome mat, here’s a breakdown of the essential elements every homepage needs.
11 Mistakes to Avoid When Selecting Your Domain Name
8 common mistakes to avoid when selecting a domain name for your business.
3 Reasons to Lead from the Weeds
You often hear the phrase, “in the weeds,” in restaurants referring to a server who has fallen behind, but in this post I’m going to use the phrase to mean being involved in the day-to-day...
Top 5 Videos from Google’s SEO Guru, Matt Cutts
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice...
Content for the People
Content marketing is about reaching your audience in new and innovative ways that help your readers, build stronger customer relationships and deliver results.