Can Your Employees Push Back?
As the CEO of VerticalResponse, I’m actively involved in the day-to-day and right now I’ve got 12 direct reports. They span from coordinators to SVP level, so I’m dealing with a varied bag of...
What Should You Know About Long Tail and Short Tail Keywords?
Learn the difference between long tail and short tail keywords and how to use them to better target customers that convert.
Facebook Introducing Comment Sorting
Facebook is rolling out a sort comments feature, which is making it easier than ever to track and respond to conversations about your business.
What’s New Wednesday: Twitter Remarketing Service
In this episode of What's New Wednesday we highlight Twitter's new Remarketing Service.
7 email testing and delivery tools for a biz on a budget
Editor’s note: VerticalResponse recently announced the launch of Test Kit, which allows users to automatically preview and test emails in a few clicks — eliminating the need for an external testing and...
A Small Business Guide to Google AdWords
Google AdWords, the online keyword-driven, pay-per-click advertising gives small businesses the opportunity to get the word out. Here's a guide on getting started:
Twitter Opens Remarketing Services
Twitter has added a new feature to their ads with remarketing techniques, creating another social media marketing opportunity for businesses. Read all about it here.
Should LinkedIn Groups Be Part of Your Social Strategy?
Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. But unfortunately, a lot of people take a “set it and forget it” approach when it comes to one of the larger social networks...
Build an Awesome Pinterest Community
Pinterest continues to be a player in the social media marketing and we've got tips for building a thriving Pinterest community for your business.
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