How to Get Executive Buy-in for a Testing Program at Your Company
As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or...
New Report: Marketers Still Embracing, Learning Social Media
A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when...
Customer Favorites: Top 7 Webinars Everyone’s Watching
Every Wednesday we host free webinars to help you learn more about email marketing, social media or events for your business, and much more. The webinars are also recorded and posted on our help site so a wider...
Is LinkedIn Really a Social Network?
If you’re on LinkedIn, you more than likely have your work history on it. You probably get connection requests from it all the time. Heck, you may even send your Twitter feed to it. But does all this type of...
Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters)
This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the...
9 Mistakes We Make with Our Email Marketing
At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why...
![Small Biz Social Secrets – Episode 1: Shauna Causey [VIDEO]](https://verticalresponse.com/wp-content/uploads/2012/04/Screen-shot-2012-09-05-at-3.48.36-PM-1.png)
Small Biz Social Secrets – Episode 1: Shauna Causey [VIDEO]
At VerticalResponse we try to bring you relevant and valuable content to make your business better. With that objective in mind, we are excited to deliver the first episode of our new video series, Small Biz Social...
5 Ways You Are Turning Your Customers Away
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. When it comes to running our companies, we all get into a rut from time to time. One big rut is not having enough time...
Learn from the Pros – Contests & Promotions We Love
Contests and promotions are a great way to get people excited and talking about your business. They can be a refreshing addition to your usual advertising. And, when done right, they’ll encourage word of mouth...
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