The Results Are in! Takeaways from VR Email Tests: Personalization Edition
Another quarter, another test! Here at VerticalResponse we’ve been keeping up with our email marketing testing (so have you, right?), so I thought I’d share some of our findings with you once again. The...
A Simple Question That Can Make or Break Your Business
This article by VerticalResponse CEO and founder Janine Popick originally appeared on American Express OPEN Forum. We all know that a big part of growing a business is to get current customers to help spread the...
3 Reasons to Make Time for Social Media
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. So you think you can’t add another feather to your quiver of things to do to make your business successful....
Spring Holiday Emails – Hop to It!
There are some great opportunities to engage and connect with your customers this spring including Easter, Passover, Earth, Tax and Mother’s Day. And these “holidays” mean big business. According...
4 Reasons Business Partnerships Fail
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. For a business to succeed, you may need to look to partnerships in order to grow. You may want to offer another service...
How to Write a Great PR Pitch and Get the Media’s Attention
A more effective approach is to “tease” journalists with a brief, personalized email pitch. And the rules of a great email marketing campaign also apply to a successful PR pitch.
The Ultimate Procrastinator’s Guide to Facebook Timeline for Brands
So, they’re finally here. Last month, Facebook announced that they would be rolling out the new Timeline design to all brand pages on the social network. While Timeline has been available for brands since the...
Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the...
How Not to Sell to Another Business – A Lesson in B2B Email
It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight...
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