This Holiday Season, Say it with a Postcard
Email marketing is a great way to keep your company, products or service in front of your customers. But this time of year the inbox starts to get pretty crowded. How, then, do you get your customers’...
Inc.com: Areas of Your Business You Should Be Testing
You should be constantly trying new things in all parts of your business to get better results and, in the long run, grow. Here are a few ideas you might try to test.
Take The Stress Out of Holiday Events
One of the more enjoyable things about the holidays, or any time of year, is attending events with friends and colleagues. When you’re the organizer, that joy can be overpowered by all the details involved in...
How VR Postcards Enhance Email Marketing Success
While we spend a lot of time discussing the many advantages of Email Marketing, there is still a time and place for Direct Mail. Did you know VerticalResponse for AppExchange includes an integrated Postcard tool?...
Weekly Wrap Up Email | Great Idea! End of Month Email Wrap Up
I got a great email in my inbox from Thrillist last Friday morning that was a nice wrap-up to the week and the month. Subject Line: “SF: The Coolest Stuff You Missed this Month” The contents of the...
Getting Your Business Into a Holiday Gift Guide: What You Need to Know
One of the best ways to drum up awareness – and keep those registers ringing – around the holidays is to be featured in a holiday gift guide. Here five tips to help boost your chances of getting into one.
Setting Expectations with Your Customers this Holiday Season
Like so many shoppers during the holiday season, I do about 90% of my shopping online. I’m one of those people that likes it, only because I don’t have time to go into stores that much. Recently I...
How Virgin America Soars with Proactive Communication
I’m an advocate of Virgin America airlines for a number of reasons ranging from their new airplanes, the in-flight entertainment and WIFI, the food & bevies and of course, the on-time arrivals and...
Email Etiquette Dos and Don’ts
When I was growing up my dad would pull out Emily Post’s Etiquette for serious dinner table discussions – like proper manners for formal dinners, introductions, greetings, clothes, thank you notes,...
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