Zappos: A Great Example of Exceeding Expectations
I must say, “I truly love Zappos.” I think their customer service is great, the site is easy to navigate and it’s an all-around super experience. My husband and I are always mesmerized by the...
Free Stuff = New Customers + Great Word of Mouth
The word “free” is a wonderful word, isn’t it? Risk-free, free shipping, buy one get one free – they’re all tried and true in the world of marketing. But have you ever thought of...
Inc.com: How Do You Know When Employees Need to Get Out of the Box?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How Do You Know When Employees Need to Get Out of the Box? Figuring out whether or not an employee will thrive “out...
5 Ways Your Email Marketing is Like a Marriage
I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...
Cast Your Vote for the 2011 Small Business Influencer Awards
In case you aren’t familiar, the Small Business Influencer Awards recognize top influencers in the small business market. I’m honored to be nominated for a 2011 Small Business Influencer Award in the...
Rise To The Top With Facebook EdgeRank
Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages...
Chief Business Marketer: What the Big B-to-B Guys Can Learn from Small Business
I recently guest blogged for Chief Business Marketer, and featured a blog post called What the Big B-to-B Guys Can Learn from Small Business. So, what can large B-to-B businesses learn from the techniques that...
Social Media Didn’t Kill Blogs: 5 Reasons Blogs are Still Cool
In June the VerticalResponse marketing team presented a “Quick Tips for Effective Email Marketing and Social Media Copywriting” webinar, and received some great questions from the audience. Most...
What the Heck is Google+ and What Does it Mean For My Business?
Now that Google+ is beginning to open to the public I thought I’d get my social media manager, Ellery (first VerticalResponser to join Google+), to give me a rundown of what it’s all about. Another...
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