Inc.com: Internal Communications to Employees – How Much Is Enough?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. Here’s an excerpt: When you get to a certain size of company, controlling communications can be tough. Even if you’ve got 20 people,...
2 Subject Lines – One Winner
I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...
Growing Your Email List Can Be a Piece of Cake
Last Friday morning I stopped in my neighborhood bakery, Noe Valley Bakery, on the way to work. The first thing I noticed – besides the mouth watering pastries – were the signs by the front door and on...
9 Ways to Delight Your Facebook Fans Without Giving Away The Farm
When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most...
11 Spam Words to Avoid in Your Subject Line
An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...
Call to Action Test – Which Got More Action?
The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy,...
Inc.com: How to Handle Comments on Your Blog
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How to Handle Comments on Your Blog. Blogging is great for engagement, but you need to be prepared to handle positive and...
iMedia Connection: “Social”-ize Your Email Marketing in 5 Easy Ways
I recently guest blogged for iMedia Connection, and wrote a post called “Social”-ize Your Email Marketing in 5 Easy Ways. If you’re crunched for time and want to get the most bang for your...
How Gap Fails with Their Customer Satisfaction Survey
Any business that has customers should be concerned with their customers satisfaction. At VerticalResponse, we regularly survey our active customers with a simple Net Promoter Survey that asks the ultimate...
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