Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Keep Customers Coming Back with Loyalty Programs
Businesses tend to focus a lot on getting new customers, but sometimes less on keeping them. Well, that’s what loyalty programs are for. If your business doesn’t have a loyalty program I recommend...
Behind the Scenes with a VR500 Email Award Winner
Taylor Dance Center is the third place winner of the 2010 Q4 VR500 Awards for Email Marketing Excellence! We went behind the scenes with them and conducted an interview about their email marketing program. Melissa...
The 411 on Facebook Insights
You’ve heard everyone is on Facebook, so you created a Facebook page for your business. Welcome to the club! You also might be social sharing your emails and getting “Likes”. Now what? Wondering...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
VerticalResponse Turns 10!
I never dared to imagine that on an extended vacation in Burgundy, France, joined by my husband and two basset hounds, that the concept we dreamed up would grow to be a 10-year-old company that we call...
How Small Biz Can Think Big – Interview with VerticalResponse CEO, Janine Popick
As VerticalResponse celebrates its 10th birthday, my team thought it would be great to host a webinar and share some of our experience from a decade in business. Our Director of Retention & Conversion...
Send Your Next Email Campaign to Celebrate American Food Holidays
I got an email from Boudin Bakery today. For those of you who don’t know Boudin, they are a San Francisco staple. If you come to “Frisco” (can we bring that word back btw?) and don’t have...
5 Ways to Help Your Customers Fall In Love with Your Business
Valentine’s Day. Some people love it, and others not so much. But regardless of how you feel on a personal level, it’s a great opportunity to use email marketing to let your customers know you...
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