B2B Sales Pitching: Why Soft Selling Works
If your business sells to other businesses you might have it rough; you could be selling something pretty expensive that has a long sales cycle, you could have a specific time of year when businesses have the...
7 tips for Using Email to Promote Webinars
Karen Bannan from B2B Magazine posted this interview she had with me on how email can be effective to drive people to Webinars. Email marketing can be a smart way to help people learn more about your company or...
Great Word-of-Mouth Idea for B2B Marketers
Jo Large, our PR person here at VerticalResponse, got a great package this week from a company called Vocus, an online PR Software company we don’t currently use. Jo had recently downloaded a white paper from...
BtoB Magazine Article – Secrets & lies: Integrating CRM and e-mail
I was interviewed by Karen Bannan, a top-notch Freelance Writer who covers business and technology for a bunch of publications including BtoB Magazine. Her column is called Secrets & Lies: Integrating CRM and...
Business to Business Marketing – 5 Ideas for Cultivating Leads
If you’re selling to businesses it can be quite a challenge not only getting leads in the door, but what you do with those leads once they’re in. After all, many businesses have a longer lead time to getting a...
We Want You Back! Winning Back Customers That Have Left You
I got an interesting piece of direct mail the other day from a company we used to do business with. It was in a rather large box that had “Perishable” printed on it. Was I curious? You bet. I dug in. It...