Are Your B2B Communications Boring?
Are you playing by old rules when it comes to business communications, or are you going out on a limb to stand out in the inbox?
![Content Marketing for Business to Business [Infographic]](https://verticalresponse.com/wp-content/uploads/2021/01/content-mktg-infographic-featured.png)
Content Marketing for Business to Business [Infographic]
If you're targeting other businesses, you may wonder how your marketing tactics compare to others, or may be looking for inspiration.
How Not to Sell to Another Business – A Lesson in B2B Email
It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight...
5 B2B Email Marketing Takeaways from Tebow-Mania
Photo credit: Jeffrey Beall If there’s anything I’ve learned from the Tim Tebow craze, it’s that giving the right pitch to the right (or wrong) audience can get your name out there, for better or...
Chief Business Marketer: What the Big B-to-B Guys Can Learn from Small Business
I recently guest blogged for Chief Business Marketer, and featured a blog post called What the Big B-to-B Guys Can Learn from Small Business. So, what can large B-to-B businesses learn from the techniques that...
The Ultimate Direct Mail Lead-Generation Piece!
Let’s face it, we all get a lot of mail. Some we read and others get the circular file treatment, IF it even makes it to our desks. Hey, in my opinion there is still a place for direct mail – for some...
10 Tips for Having the Best Webinar Ever
If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success advertising their free...
How to Read Your B2B Customers & Close Deals
When you are selling to a business, you need to read your customers and prospects to make the most out of a deal. Once you know their habits and buying patterns, it’s a good idea to make notes in your CRM...
Announcing the VR 500 – Email Marketing Excellence Awards
We all love it when small businesses grow, right? Well today I’m super excited to announce the quarterly VR 500 awards! It our way of acknowledging our customers for using email to grow their business. For...