Event marketing 101: Tips for newbies
One of the funniest and most insightful bits ever done by the late, great George Carlin was his exploration of how changing what we call something can change our perception of it. The message underlying his...
Name to fame: Strategizing your company title
Ideas you can use to find the perfect name for your business.
Make your logo festive for the holidays
Dress up your logo and brand your business for the holiday season.
Even the smallest businesses can sink its teeth into these 10 branding lessons from Apple
Learn from these ten brand-building lessons from Apple and apply them to your small business.
3 Influencers to Follow When Building Your Brand
Follow these 3 LinkedIn influencers to get tips and tricks for how you can create a consistent brand voice for your company.
Tips to Creating a Timeless Business Logo
A timeless business logo is "creative, clean and classic." To ensure your next logo meets those three Cs, follow these tips:
Customer Loyalty: 3 Ways to Create a Cult-Like Following
Have you ever been a member of a cult? Don’t be so quick to say “no way Jose!” – It seems like a crazy notion, but hear us out. The term, “cult” may have a negative connotation...
Social Media Efforts That Make Us Go WOW!
It seems like every company is embracing social media these days and that’s great! From start-ups to corporate giants, a social presence is a critical component of any marketing effort in today’s competitive...
A Happy Lesson on Branding from Apple & Grouplove
Grouplove is an American indie rock band I encountered after attending a concert last September. They opened for Two Door Cinema Club, another indie rock band that has seen rising popularity in the indie music...
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