• Small business marketing

Baby Don’t Go – How to Avoid the Dreaded Unsubscribe

As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...

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[wp_ulike]
14 years ago

Entice Mobile Users to Open Your Emails: 3 Tips

Here's a little-known secret to get more people to open your email marketing campaigns.

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[wp_ulike]
14 years ago

• Small business marketing

8 Steps to Building Goal-Scoring Landing Pages

At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and...

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[wp_ulike]
14 years ago

• Social media marketing

9 Mistakes We Make with Our Email Marketing

At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why...

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[wp_ulike]
14 years ago

• Small business marketing

How to Put the Action in Your Transactional Emails

Every email you send to a customer and/or prospect is a chance to build the relationship between you and the recipient. But, more often than not, many companies overlook these messages and don’t seize them...

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[wp_ulike]
14 years ago

The Results Are in! Takeaways from VR Email Tests: CTA Edition

We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...

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[wp_ulike]
15 years ago

5 B2B Email Marketing Takeaways from Tebow-Mania

Photo credit: Jeffrey Beall If there’s anything I’ve learned from the Tim Tebow craze, it’s that giving the right pitch to the right (or wrong) audience can get your name out there, for better or...

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[wp_ulike]
15 years ago

• Product Updates

The VerticalResponse Button Builder Is Here!

I’ve been writing about call-to-action buttons for a while now and my team kept asking me, “Janine, when can we create a VR Button Builder?” So I’m thrilled to let you know we now have an easy to use...

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[wp_ulike]
15 years ago

5 Ways to Get More Action from Your Call-to-Action

The email marketing campaigns you create and send weekly, monthly, or quarterly are your way of letting your recipients know what’s going on with your company, what’s new, or what deals you’ve got...

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[wp_ulike]
15 years ago