3 reasons why you should write CTAs from the reader’s point of view
Have you tried using the first person in your CTA copy? Inserting an "I" instead of "you" may boost email clickthroughs and conversions.
How salesy should your newsletter be?
Ready to keep email newsletter subscribers engaged and buying? Learn how to strike the right balance between sales copy and news they can use.
Capture customers’ hearts and sales this Valentine’s Day with email marketing
Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by...
15 wicked good Halloween Facebook post ideas
Scare up sales this October with fun, unique and entertaining Halloween Facebook post ideas.
How to use email newsletters to nurture sales
Learn how to create an email newsletter that engages subscribers and boosts sales without the pitch.
How to create high-converting lead magnets
Leverage the power of lead magnets to turn website visitors into paying customers.
Grade A subject lines for back-to-school season
Keep your business ahead of the curve by making the most of the back-to-school season.
Tips for effective email marketing CTAs
Take advantage of current email marketing call to action trends to craft winning emails that get clicks and boost sales.
8 rules for writing a riveting About Us page
Your company's About Us page is often one of the most popular parts of your website. Put your best face forward with these tips.