Complement Your Holiday Emails with Direct Mail Postcards
According to a 2010 Retail Email Guide to the Holiday Season, more than 83% of online retailers increased their email volume during November and December of last year. Because competition is high for...
Great Example of How to Use Direct Mail Postcards
With all of this talk about social media and email marketing these days, we sometimes forget about the “old school” way of marketing. Direct mail still works for a lot of businesses so you...
5 Tips for Winning Back Customers
If you’ve got customers that have never left you for another competitor good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new...
Cinco de Mayo! Our 15 “Fives” from VerticalResponse for Marketing Your Biz
In honor of Cinco de Mayo, we’ve compiled a list of our marketing blog posts and free marketing guides that include the number 5. Take advantage of these 15 ways to add a little spice to your marketing with...
Great Word-of-Mouth Idea for B2B Marketers
Jo Large, our PR person here at VerticalResponse, got a great package this week from a company called Vocus, an online PR Software company we don’t currently use. Jo had recently downloaded a white paper from...
Why Direct Mail Still Works – 5 Reasons to Use It Today
Some people think that since the evolution of email marketing, there is no place for direct mail anymore. There’s no doubt that email is a fantastic and inexpensive way to reach your current customers, but...
Hand Delivery – A Customer Retention Idea
I was sitting in my office when someone from my team brought me a tiny pink bag decorated with festive ribbons, attached to it was very cool highlighter pen and it was filled with a bevy of candy inside. Along with...
We Want You Back! Winning Back Customers That Have Left You
I got an interesting piece of direct mail the other day from a company we used to do business with. It was in a rather large box that had “Perishable” printed on it. Was I curious? You bet. I dug in. It...
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