Google Analytics – Tracking Beyond the Initial Click
Part of creating a successful business is having the ability to track results. This is especially relevant when it comes to email marketing. Measuring the success of your email campaigns involves seeing how many...
How to Make Your Email Campaign More Clickable
Here are five strategies that will help you create an email campaign that works best for your audience.
Responsive Email Templates Are On the Way!
We've gotten lots of requests for responsive email templates lately, and we're thrilled to share that your wishes are about to come true. Here's a sneak peak into our new responsive templates!
Want Better Results? Conduct These 4 Email Tests
While you may use A/B testing on your subject lines, (you do, right?), here are 4 email tests other than subject lines that you should be conducting:
Email Marketing Promotions Gone Wrong
Do you use email marketing promotions? Be careful how you structure them because you could be turning off customers.
Four Email Marketing Myths Debunked
Four email marketing myths seem to live on despite evidence that they're not true. Here are numbers and facts to dispel those myths:
Email Marketing List Resolutions for 2014
A new year is the time many people make resolutions to make things better; in their health, in the world or for their business. As a new year is about to start, it’s time to take a fresh look at your email...
Reach New Subscribers with List Segmenting
Creating a new list that only has people who haven't yet received an email message could be tricky. Fortunately, our list segmenting tool can help!
The 5 Easiest Ways to Bring Your Email Design into 2014
Changes in mobile usage and other factors have changed the way we view emails. Here are some email design tips to keep up with the times.
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