How to Email Often without Losing Readers
How many emails can you send to your list to maximize your revenue without annoying your readers? It’s not about a specific ratio. It’s about doing the right thing.
Go Beyond ‘Vanity Metrics’ with Your Marketing
You may be focused on so-called vanity marketing metrics, but remember the real reason you’re putting time, effort and money into social media...
Email Bloopers: Read This Before You Hit ‘Send’
We live in an ultra fast-paced world. Sending texts, IMs, and e-mails from our smartphones has become commonplace. But with all this speed, are we sacrificing quality business communications? Let’s look at a...
The Advantages of Segmenting Your Email Lists
By targeting specific groups aka segmenting your email lists, you can greatly improve the effectiveness of your email marketing campaigns.
Send Files in VerticalResponse Emails with Digioh
We’re excited to announce that we’ve partnered with Digioh to enable you to send secure, trackable files in your emails and newsletters. You can now add any type of file to your VerticalResponse emails and...
Changes to the VerticalResponse Opt-in Form
We offer opt-in forms to help your company collect email addresses for your email marketing and newsletter campaigns. When you placed the old form on your site, we would automatically include a web link back to...
You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
In the movie Jerry Maguire, Jerry expressed his love in a long-winded speech to Dorothy and her reply was the simple phrase: “You had me at hello.” Your subject line can do the very same thing for your...
The Dissection of a Bloody Good Email Newsletter
2015 Update: One of our most popular posts on newsletters, this article now includes some updated examples to fuel your inspiration. This article was originally published in 2013. Are you familiar with the old...
Pop Open New Gmail Inbox Tabs!
Google is shaking things up again, this time on the Gmail front. If you use Gmail you may have seen a new option to set up inbox tabs.
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