How Decades-Old Corporations are Catching up to the Digital Age
In our day and age of social media, email marketing and other PPC, you’d be surprised to hear about large, established companies that still resort to antiquated marketing methods such as snail m…I mean...
Mythbusters: Email and Social Marketing are Only for Retailers
Mythbusters: Email and Social Marketing are Only for Retailers is part of our blog series where we tackle and debunk common myths in email and social marketing. I do a lot of webinars and one of the common...
5 Lessons from the Chick-fil-A PR Kerfuffle
No business ever wants a PR disaster in its hands. But it could happen to anyone, anytime, so you need to be prepared.
Symbols in Subject Lines… ♥ Them or ☹ Them?
As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails...
Capture Customers with Images
At this point in the world of email marketing, pretty much everyone uses images, or at the very least, a logo at the top. Unless there’s some kind of emergency and you need to get information out quickly, you...
Word of Mouth Marketing: Andy Sernovitz Answers Your Questions
We recently held a webinar with special guest Andy Sernovitz from WordofMouth.org. He covered lots of inspirational ideas about getting started with word of mouth marketing for your small business. There were so...
Not Producing Content? You Should Be
The more content you publish, the more you help your customers, the more the search engines will pick you up and in the end, hopefully the more business you'll get.
How to Get the Most Out of Google Analytics
Google Analytics, (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, like most small business owners, GA is your tracking...
Customer Service Pop Quiz: Be Your Own Customer
When it comes to customer service, it's easy to assume that if there aren't any complaints, there's no need to improve it. Big mistake.
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