• Small business marketing

How Not to Sell to Another Business – A Lesson in B2B Email

It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight...

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[wp_ulike]
15 years ago

• Small business marketing

Give Your Dashboard a Makeover: 8 Email Metrics That Count

There are so many metrics available to us, yet only a select few are actually useful. Opens, clicks, revenue may inform you, but they are what I would call "raw" numbers. As in, do they really tell you whether your...

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[wp_ulike]
15 years ago

• Small business marketing

5 Things Small Businesses Can Learn from Knitters

I know that title makes you think I’ve either lost my marbles or we’re scraping the bottom of the barrel for blog ideas. But if you read on I think you will see how this statement is actually true and...

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[wp_ulike]
15 years ago

5 Easy Ways to Drum Up PR Coverage

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...

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[wp_ulike]
15 years ago

• Small business marketing

How to Put the Action in Your Transactional Emails

Every email you send to a customer and/or prospect is a chance to build the relationship between you and the recipient. But, more often than not, many companies overlook these messages and don’t seize them...

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[wp_ulike]
15 years ago

Taxi Drivers Get Around Card Fees

Driving a taxi is a small business and a tough one, especially with all those hefty credit card and company fees. But I saw a pretty smart money-saving thing the other day as I was going to pay my cabbie.

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[wp_ulike]
15 years ago

• Social media marketing

Take 5…Video Marketing Tips That Is!

We talk a lot on our blog about marketing your business through different mediums (email, blogging, social media,etc.). One medium that often gets left out of the discussion is video marketing. Video marketing has...

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[wp_ulike]
15 years ago

Teen Entrepreneurs Win Big: Announcing the Winners of Our Next Teen Tycoon Video Contest

Earlier this year, we launched our search for America's future business superstars with our first "Next Teen Tycoon" online video contest. Here are the three winners.

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[wp_ulike]
15 years ago

• Small business marketing

Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business

This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. Ten years ago when I launched my email marketing company, VerticalResponse, I was lucky not to have any...

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[wp_ulike]
15 years ago