Non-Profits Can Rule the Social Media World
Small businesses can use a bevy of marketing tools that can help bring personality and engagement to an online conversation with customers. However, non-profits organizations have always had to be cost conscious...
Start Blogging! 10 Reasons Why You Think Time Wasted Might Be Time Well Spent
Yes it’s true, if you are considering a blog for your business, or revisiting one you haven’t posted to in a while, there is a time commitment…but DON’T RUN AWAY FROM READING THIS! First and...
10 Must-Haves To Dress Up Your Email Marketing Campaigns
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your...
Survey Results – A Great Reason to Send an Email Marketing Campaign & Get Your Message Out
We’ve talked about the way that surveys can really help with you getting to know what your customers think about your business and your products. But what about using surveys to generate some buzz about...
Lessons in Word-of-Mouth Marketing
Last week I attended the Word-of-Mouth Supergenius Conference that was put on by our friend Andy Sernovitz from gaspedal in Chicago. This conference with its 12 how-to classes, 6 author lunches and 12 real-world...
Take a Tip from Restaurants on Email Marketing & Social Media
If you’ve got a business that requires getting the word out to customers on a daily or weekly basis, using email marketing with social media can lead to a winning combination. One industry that can thrive on...
How Small Businesses Are Planning to Spend on Marketing in 2010 – Part 2 of Our Survey is Here!
Drum roll please… the second part of our survey to 831 small businesses is here! We released the results on 2010 marketing spend for areas such as email marketing, social media, online banner ads and search engine...
Building Your Email List – Opt-In vs. Opt-Out, Which Way Should You Go?
Many businesses have had the opt-in vs. opt-out discussion at one time or another. The question asked: do you get visitors to take an action to sign up for your newsletter or offers? This is considered opt-in. Or...
Motivate Employees to Get Email Addresses – Just Not This Way
I just read an article about a restaurant owner who wrote a nasty email (careful, this contains SEVERE language, folks) to his employees for not collecting email addresses. In fact, if they don’t collect at...
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