Follow-Up Emails Can Save You Customer Service Costs
Our Vice President of Business Development Alan Keller, gave me a great idea for a blog post. He got an email from a company that he does business with that he thought would be a great idea for our readers....
Use Email Marketing to Get Reviews!
I received an email this week from CB2, a Crate and Barrel brand. It was interesting to me because they used an entire email marketing campaign to compel their recipients to give their products a review. If you...
How To Use Video in Email Marketing Campaigns
I have talked about creating videos for your business and your website in the past but it’s more important than ever for you to take advantage of video marketing in your business, especially in these tough...
Have a Great Risk-Free Offer & Get Great Word of Mouth
Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns. To get a risk-free offer off the ground,...
Grab an Email Address With a Popup Window
If you’re using best practices like Branders, you’ve got an email marketing newsletter sign-up form on every page of your website. You collect email addresses at your counter before someone leaves and...
Email Newsletter Survey: Small Business Email Newsletters Still Work
I recently saw results from a survey done by our friends over at Bredin Business Information, a company that specializes in small business research. Although there weren’t a huge amount of participants in the...
Does Your Email Have Personality? Inject It with Some!
There is so much clutter in the adsphere these days, sometimes it takes some ingenuity to get heard. You not only want people opening and reading your email marketing campaigns, you even want them to look forward...
Was the White House Spamming?
You may have heard the brouhaha about the Obama administration sending an email marketing campaign out to millions of recipients last week regarding the health care reform. During a press conference Fox News...
Get Ready for the Holidays with a Survey to Your Customers
Wait, did I just say get ready for the holidays?? I know, it seems like school just got out and we should be at the beach! But we all should be thinking about the holiday season. Now is the time to start figuring...
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