Building Your Email List – Opt-In vs. Opt-Out, Which Way Should You Go?
Many businesses have had the opt-in vs. opt-out discussion at one time or another. The question asked: do you get visitors to take an action to sign up for your newsletter or offers? This is considered opt-in. Or...
Motivate Employees to Get Email Addresses – Just Not This Way
I just read an article about a restaurant owner who wrote a nasty email (careful, this contains SEVERE language, folks) to his employees for not collecting email addresses. In fact, if they don’t collect at...
9 Cool Things to Throw in Your Retail Packaging That Get People Talking About You
Black Friday is right around the corner, but there’s still time to make the most of this holiday retail season. If you haven’t thought about how to go the extra mile for extreme customer satisfaction,...
Email Being Replaced by Social Networks? Not So Fast Wall St. Journal
The Wall Street Journal recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how...
Our Email Template Catalog Reaches 250 Templates
Here at VerticalResponse, we want to make email marketing as easy and effective as possible. That’s why we’ve created 30 new email templates to help you quickly create and send effective email marketing...
Have You Registered Misspellings Of Your Domain?
I’m taking an email marketing break to write about something different, your domains. Many businesses register .org, .biz, .gov, and they may even register their domains in other countries like Great Britain...
The Importance of Your From Label
I was perusing my inbox and saw a particular email that looked spammy to me. This one in particular was from “accountupdate”. Now, like you, I get a lot of email and I have a lot of...
Follow-Up Emails Can Save You Customer Service Costs
Our Vice President of Business Development Alan Keller, gave me a great idea for a blog post. He got an email from a company that he does business with that he thought would be a great idea for our readers....
Use Email Marketing to Get Reviews!
I received an email this week from CB2, a Crate and Barrel brand. It was interesting to me because they used an entire email marketing campaign to compel their recipients to give their products a review. If you...
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