Everybody’s Doing it, But Are Image Heavy Emails Really a Do?
If you take a look at your inbox these days, you’re bound to see a lot of emails that contain either very little text and one big image, or lots of images. We live in a visual world and an image can...
Top 20 Most Popular Marketing Blog Posts of 2012
As 2012 comes to a close, we’re ecstatic to share our “Top 20 Marketing Blog Posts of the Year” list. We strive to produce informative, valuable and actionable content for our readers, and over the past year,...
Email Marketing Subject Line Length | Subject Line Length – Is Longer Better?
I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years,...
Symbols in Subject Lines… ♥ Them or ☹ Them?
As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails...
How to Go for the Gold with Your Email & Social Media Marketing
The London 2012 Summer Olympics are right around the corner (beginning July 27 and running through August 12). The official Olympics Twitter account already has more than 660,000 followers (and counting) and the...
How to handle an unsubscribe with style, class and a little sass
I work for an email marketing provider, so it’s a given that I get a lot of email. Sometimes when enough is enough, or I just don’t need to receive an email anymore, I click unsubscribe. Often, because...
How Mobile is Your Marketing? 4 Tactics to Try Today
We’ve come a long way since the first mobile phone call was made in 1973. Back then, the mobile phone weighed a hefty 2 pounds and cost nearly $4K! Fast-forward to 2012 and 70% of the world’s population has a...
Tap into Kooky Holidays to Engage Your Readers
We’re all aware of the usual national holidays and most of us seize the opportunity to send out holiday related email campaigns or blog posts such as this one. But are you aware of all the random, specialized...
9 Mistakes We Make with Our Email Marketing
At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why...
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