How Not to Sell to Another Business – A Lesson in B2B Email
It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight...
How to Put the Action in Your Transactional Emails
Every email you send to a customer and/or prospect is a chance to build the relationship between you and the recipient. But, more often than not, many companies overlook these messages and don’t seize them...
Learn From the Pros: What Small Businesses Can Learn from Gilt Groupe Email Marketing
I recently attended the Email Evolution Conference in sunny Hollywood, Florida. The highlight of the show, besides speaking on how Content is King, was meeting and hearing Jessica Harley, VP of Customer Marketing...
How to Reel in Your Readers with a Table of Contents
As small business owners, we work hard to send out relevant and timely email newsletters to our subscribers with compelling subject lines. Did you know that typical subscribers spend just 51 seconds reading the...
Small Biz Marketing Events You Can’t Afford to Miss!
As the director of lifecycle marketing at VerticalResponse, I’m often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years,...
Calling All NonResponders – Don’t Give Up on Them Yet!
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded in a long time, if ever. We’ve all read the advice to clean up our...
3 Emails To Send Before 2012 Arrives
Just because 2011 is rolling to a close doesn’t mean you should sit back and pop the cork on thatbottle of bubbly – yet! Consider sending one or more of these three emails below before the ball drops...
How Williams-Sonoma Rolls out the Welcome Mat with Email & Direct Mail
While preparing for a recent move, I contacted the US Postal Service to change my address. While doing this, I was given the option to update my mailing address on a few catalogs and magazines I receive. It’s...
Take a Walk into a Testing Wonderland
The word “test” has a natural, negative connotation – it can evoke fear, anxiety, and/or spontaneous outbursts of crying (or maybe that’s just me?), and there’s even a technical term...
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