Setting Expectations with Your Customers this Holiday Season
Like so many shoppers during the holiday season, I do about 90% of my shopping online. I’m one of those people that likes it, only because I don’t have time to go into stores that much. Recently I...
What Small Businesses Can Learn From the Missoni for Target Mayhem
Ok, I admit it. I’m one of the crazy people that got sucked into the Missoni for Target mayhem that ensued last week. I saw the ads and couldn’t resist the temptation to score some high fashion at...
Inc.com: Cause Marketing: Do a Good Deed to Get a Good Deed
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, Cause Marketing: Do a Good Deed to Get a Good Deed. Here’s an excerpt: Everybody loves to do good. Here are four...
Zappos: A Great Example of Exceeding Expectations
I must say, “I truly love Zappos.” I think their customer service is great, the site is easy to navigate and it’s an all-around super experience. My husband and I are always mesmerized by the...
5 Ways Your Email Marketing is Like a Marriage
I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...
Social Media Day Comes to a City Near You
I love the concept of Meetups, which are localized gatherings of people engaging around common interests. You may have even read my recent blog post about organizing a Meetup of your own. And if you’re in San...
The Social Future is Here!
In the old days there was a pretty limited set of options to spread a message far and wide: You could climb to the top of a mountain and shout to the people below. You could tell some guy on horseback to ride from...
We Get Questions, Lots of Questions!
Every week our Training & Education manger, Jill Bastian holds a live demo of our VerticalResponse product. It’s an hour where you can learn the basics about using your VR account and get some great email...
A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
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