Got Questions About Using VR for AppEx?
Whether you’re an experienced user or just getting started, we’ve compiled some of the most commonly asked questions to help you make the most of your integration. Read below for helpful tips and...
Top 10 VerticalResponse Guides
Each month the team at VR publishes a new guide focused on email marketing, social media and other topics to help our customers learn new skills and maximize their marketing potential. Last year these marketing...
5 Ways to Get More Action from Your Call-to-Action
The email marketing campaigns you create and send weekly, monthly, or quarterly are your way of letting your recipients know what’s going on with your company, what’s new, or what deals you’ve got...
5 Ways to Help Your Customers Fall In Love with Your Business
Valentine’s Day. Some people love it, and others not so much. But regardless of how you feel on a personal level, it’s a great opportunity to use email marketing to let your customers know you...
Rockstar Takeaways from the 2011 Email Marketing Summit in Sin City
Last week three of VR’s marketing managers attended the MarketingSherpa Email Summit 2011 in Las Vegas. The trio not only took on Sin City in style (they networked and socialized with other summit attendees...
Yep, Subject Lines Are Still Crucial to a Successful Email Marketing Campaign
I started looking at some of the subject lines in my inbox the other day. And although we may all think that we’ve written and read about subject lines ad nauseam, Lord knows I have, they are still VERY...
How to Make the Best Use of An Email Signature
So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on...
What is a Loss Leader and How Can You Use it In Your Email Marketing
Wikipedia defines “loss leader” as “a product sold at a low price (at cost or below cost) to stimulate other, profitable sales.” I thought about this subject because I was looking through my...
I Got Spam Today…
Yeah, we all get some. Normally we trash it pretty quickly. However, today I did something I don’t usually do. I opened it! This subject line caught my eye and I’ll say it, I bit. “Nine Practices...
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