Facebook Launches ‘Relevance Score’ for Ads
Facebook will rate your ad based on relevancy. Find out what the score means to you.
What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
Facebook is cracking down on Page posts that are "overly promotional." Here's what that means for your business:
Creating Facebook Retargeting Ads: A Step-by-Step Guide
Learn how to retarget your existing customers through custom audiences on Facebook in this short and useful guide.
Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
It's important for all businesses to have a presence on both Facebook and Google, but where should you spend your advertising dollars?
Facebook Rolls out Ad Format Improvements
In an effort to make Facebook ads more engaging and appealing, the company has rolled out larger ad formats.
How Your Biz Can Break Through Facebook Clutter
Tips and tactics to break through the clutter on Facebook and help your business stand out from the crowd.
How Paid Social Media is Being Used by Marketers
Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. When it comes to social media, you...
Facebook Hashtags Have Arrived
Following a conversation on Facebook is now a little easier thanks to the introduction of clickable hashtags.
Facebook Strengthens Ad Options
Facebook announced some new changes to their advertising options and some things that will be discontinued.