In an announcement this week, Facebook says that over the next six months they will start focusing on building a strong core advertising system. Specifically, according to the company, they “plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about — be it in-store sales, online conversions, app installs, etc.”

Facebook also announced they would eliminate:

  • Sponsored stories

  • Questions for pages, and

  • Offers

In their place, they will create a more consistent look and feel throughout the remaining ads, and add social context directly into ads.

The ad consistency should have the biggest impact for businesses, as there will no longer be a need to design separate visual displays for each type of ad being targeted. Facebook explains,”We think this will ultimately help advertisers optimize their campaigns across desktop and mobile. A consistent look and feel to our ads will also be a better overall experience for people on Facebook. These changes will start happening in late June.”

Do you think that the coming changes to Facebook’s ads will make you more likely to use the platform? If you stopped advertising with them, or never have before, are you more likely to try the new system? Drop us a line in the comments section and let us know!

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