eMarketer: Combining the Strengths of Social and Email
eMarketer reported on a study by Strongmail that said that this year social media will make email marketing more powerful. “Even though people are spending more time using social media, they are not abandoning...
Do You Publish Your Email Subject Line to Twitter & Facebook? Consider Changing It…
Here’s a quickie! I’ve been looking at a bunch of people who are doing a great job publishing their email marketing campaigns out to the web with a hosted version of the email, then using the subject...
How to Make Social Media and Email Work Together Q & A
Last week we hosted a webinar, How to Make Social Media & Email Work Together, which was part 7 of our Social Media Series. We had quite a few great questions from that webinar and we wanted to share them with...
Monthly List Building Ideas – 5 Ways to Build Your Email Marketing List
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Use Facebook – Each week send an email through Facebook to your...
Part I: How VerticalResponse Uses Social Media
Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. The answer is lots of ways. So here’s part one of an overview of our social media...
A Look at the Difference Between Social Media and Email List Building
A “follow” or “friend request” in the social media space can be like gold to some companies, especially for the businesses that measure success by the number of followers and fans they have....
Take a Tip from Restaurants on Email Marketing & Social Media
If you’ve got a business that requires getting the word out to customers on a daily or weekly basis, using email marketing with social media can lead to a winning combination. One industry that can thrive on...
Coming Soon to a VerticalResponse Account Near You
We’re already getting excited about the new products and features VerticalResponse is releasing in the New Year. Given that 2010 is a matter of weeks away, we really can’t contain ourselves any longer....
Skittles Replaces Website with Social Media
In a bold move to spark some word of mouth, Skittles has changed its entire website and turned it into a social media extravaganza. Yesterday the Skittles home page was their Twitter stream, and today the home page...