Why Storytelling is Important + Other Lessons from Content Marketing World
Last week I had the good fortune of attending Content Marketing World in Cleveland, OH. Not only was I surprised and delighted by the city itself, but I was blown away by the excitement, enthusiasm and knowledge of...
30 Easy Events for Your Business
With the recent launch of VerticalResponse Event Marketing, I want to share a list of possible events for businesses of any kind. Here are 30 ideas to get you started: Loyal Customer Parties Award Ceremonies and...
Inc.com: Internal Communications to Employees – How Much Is Enough?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. Here’s an excerpt: When you get to a certain size of company, controlling communications can be tough. Even if you’ve got 20 people,...
9 Ways to Delight Your Facebook Fans Without Giving Away The Farm
When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most...
Cast Your Vote for the 2011 Small Business Influencer Awards
In case you aren’t familiar, the Small Business Influencer Awards recognize top influencers in the small business market. I’m honored to be nominated for a 2011 Small Business Influencer Award in the...
Chief Business Marketer: What the Big B-to-B Guys Can Learn from Small Business
I recently guest blogged for Chief Business Marketer, and featured a blog post called What the Big B-to-B Guys Can Learn from Small Business. So, what can large B-to-B businesses learn from the techniques that...
What the Heck is Google+ and What Does it Mean For My Business?
Now that Google+ is beginning to open to the public I thought I’d get my social media manager, Ellery (first VerticalResponser to join Google+), to give me a rundown of what it’s all about. Another...
Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud
Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a...
U-Verse – Is Comcast Helping AT&T Build their Brand?
I’m a firm believer in the theory that competition is good. It keeps you on your toes, it fosters creative thinking, and it can even make you go the extra mile. Competitors can also help you. If they’re...
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