How To Extend The Life of Your Email Campaign
You spend a lot of time creating a great looking, information-filled email marketing campaign. You send it out to your recipients and within 48 hours you see your response rates start to slow down. That’s...
5 Ways to Get More Action from Your Call-to-Action
The email marketing campaigns you create and send weekly, monthly, or quarterly are your way of letting your recipients know what’s going on with your company, what’s new, or what deals you’ve got...
The New “Places” Feature on Facebook – What It All Means
With over 500 million people using Facebook, you may have noticed your friends checking-in around town (or even around the country). How are they doing this? They’re using Facebook “Places”...
Keep Customers Coming Back with Loyalty Programs
Businesses tend to focus a lot on getting new customers, but sometimes less on keeping them. Well, that’s what loyalty programs are for. If your business doesn’t have a loyalty program I recommend...
Behind the Scenes with a VR500 Email Award Winner
Taylor Dance Center is the third place winner of the 2010 Q4 VR500 Awards for Email Marketing Excellence! We went behind the scenes with them and conducted an interview about their email marketing program. Melissa...
The 411 on Facebook Insights
You’ve heard everyone is on Facebook, so you created a Facebook page for your business. Welcome to the club! You also might be social sharing your emails and getting “Likes”. Now what? Wondering...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
Send Your Next Email Campaign to Celebrate American Food Holidays
I got an email from Boudin Bakery today. For those of you who don’t know Boudin, they are a San Francisco staple. If you come to “Frisco” (can we bring that word back btw?) and don’t have...
5 Ways to Help Your Customers Fall In Love with Your Business
Valentine’s Day. Some people love it, and others not so much. But regardless of how you feel on a personal level, it’s a great opportunity to use email marketing to let your customers know you...
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