Does Your Small Business Need a Social Media Policy?
The short answer is: heck yeah! A social media policy summarizes company procedures for employee communication in the online world. Just because you’re not as huge as Exxon Mobil doesn’t mean you can’t get yourself...
Introducing VR Social: a Social Media Marketing Solution for Small Businesses
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. Coming to their rescue is VerticalResponse Social, the new self-service marketing solution from...
Marketing Lessons From the ‘Little Guys’
Big businesses need to lighten up, get creative and take a few cues from small business owners.
To Personalize or Not to Personalize – Which Drives the Best Results?
There’s been a lot of back and forth regarding the use of personalization in email. Many argue personalization (in the subject line for example) can leave your emails feeling spam-like and generate negative results...
5 Ways You Are Turning Your Customers Away
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. When it comes to running our companies, we all get into a rut from time to time. One big rut is not having enough time...
The Customer Is Not Always Right
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I know some of you who just read this headline are clutching your proverbial pearls, especially if you’re in the...
3 Reasons to Make Time for Social Media
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. So you think you can’t add another feather to your quiver of things to do to make your business successful....
Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the...
5 Things Small Businesses Can Learn from Knitters
I know that title makes you think I’ve either lost my marbles or we’re scraping the bottom of the barrel for blog ideas. But if you read on I think you will see how this statement is actually true and...