Measure your email marketing success with KPIs
Email marketing is good for business, but how can you be sure your campaigns are paying off? Here's how to measure your success with KPIs.
5 indispensable email list management best practices
Email list maintenance may not sound as fun or rewarding as sending emails, but it's just as important. Here are some best practices for you to follow.
Email anti-spam laws around the world
This infographic explains email anti-spam laws around the world to help you ensure your email marketing meets the necessary requirements.
7 golden steps to creating an effective email newsletter
In the world of email marketing, guess whom your customers’ pal and confidant is? Ding, ding! Your newsletter… and there’s research to prove it! Follow these seven steps and you’ll be golden.
The do’s and don’ts of email delivery
This infographic outlines dos and don'ts of email delivery you should follow to help ensure your emails make it into the inbox, rather than the dreaded Spam folder.
Read all about it! 7 steps to an effective email newsletter
If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In fact,...
9 things to never do with an email unsubscribe
To stay in the good books with your subscribers, avoid these nine don'ts I've honed over the last 12 years in the email marketing biz:
Email Marketing: Don’t Lose a Subscriber from a Faulty From Label
Check out how one business lost subscribers by simply changing up the From Label in their email marketing campaign.
Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...
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