Turn Customers into Advocates
How do you turn lukewarm customers into raving fans? Here are some key strategies that will turn your customers into advocates, both in person and online.
Talk to Your Customers; You Might Learn Something
CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly.
Word of Mouth Supergenius Show in July – Get the VerticalResponse Discount!
Our buddy Andy Sernovitz puts on the fantastic show “Word of Mouth Supergenius Show” each year. We’ve gone to it, and we love it so we’re using a word of mouth tactic and telling the world!...
The 2010 New Year Checklist for Your Business
Every year here at VerticalResponse I make it a point to come up with a list of 10 things you need to be thinking about in the new year. They may be related to marketing, or running your business overall, and...
Lessons in Word-of-Mouth Marketing
Last week I attended the Word-of-Mouth Supergenius Conference that was put on by our friend Andy Sernovitz from gaspedal in Chicago. This conference with its 12 how-to classes, 6 author lunches and 12 real-world...
A Customer Experience Worth Talking About
I recently visited a neighborhood business, the Brickhouse, a great little restaurant here in the Bay Area. As I looked around this fun joint, I instantly got a sense of the personality of the owners and what it is...
Have a Great Risk-Free Offer & Get Great Word of Mouth
Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns. To get a risk-free offer off the ground,...
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